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A Cross-Cultural Study of Commercial Media DiscoursesThe Cognitive Metaphorical Mapping in Commercial Media News Reports

A Cross-Cultural Study of Commercial Media Discourses: The Cognitive Metaphorical Mapping in... [This chapter conducts an analysis of metaphors in both American and Chinese news reports on the foundation of the mapping process as well as the dynamic meaning construction of the conventional metaphor and novel metaphor correspondingly. Other major aspects of this chapter that have been adequately analyzed are the terms of metaphorical expressions, features of the target and source domains, the manner of delivery for abstract concepts on concrete subjects, the features of the input spaces as well as the formation of the generic and blended spaces. From the gathered data, there are 298 Chinese and 248 English metaphorical expressions identified. Instances of metaphors in the Chinese corpus are interpreted and analyzed. Although (Goatly in The language of metaphors. Routledge, London, 1997) believes that metaphoricity is a matter of degree, and metaphors are divided into five categories, namely active, tired, sleeping, buried, and dead metaphors, the author follows (Lakoff and Johnson in Metaphors we live by. The University of Chicago Press, London, 2003) classification on metaphors in this study of the book. This chapter starts from the examination of the conventional and novel metaphors emerging in the news reports that illustrate news writers’ cognitive processes. In addition, similarities and differences between the two languages are detected and discussed.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Cross-Cultural Study of Commercial Media DiscoursesThe Cognitive Metaphorical Mapping in Commercial Media News Reports

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Publisher
Springer Singapore
Copyright
© Science Press 2020
ISBN
978-981-15-8616-3
Pages
59 –89
DOI
10.1007/978-981-15-8617-0_4
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter conducts an analysis of metaphors in both American and Chinese news reports on the foundation of the mapping process as well as the dynamic meaning construction of the conventional metaphor and novel metaphor correspondingly. Other major aspects of this chapter that have been adequately analyzed are the terms of metaphorical expressions, features of the target and source domains, the manner of delivery for abstract concepts on concrete subjects, the features of the input spaces as well as the formation of the generic and blended spaces. From the gathered data, there are 298 Chinese and 248 English metaphorical expressions identified. Instances of metaphors in the Chinese corpus are interpreted and analyzed. Although (Goatly in The language of metaphors. Routledge, London, 1997) believes that metaphoricity is a matter of degree, and metaphors are divided into five categories, namely active, tired, sleeping, buried, and dead metaphors, the author follows (Lakoff and Johnson in Metaphors we live by. The University of Chicago Press, London, 2003) classification on metaphors in this study of the book. This chapter starts from the examination of the conventional and novel metaphors emerging in the news reports that illustrate news writers’ cognitive processes. In addition, similarities and differences between the two languages are detected and discussed.]

Published: Oct 21, 2020

Keywords: Metaphorical mapping; Conventional metaphors; Novel metaphors

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