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A Cross-Cultural Study of Commercial Media DiscoursesThe Image Schemas in Football Player Transfer News (FPTN)

A Cross-Cultural Study of Commercial Media Discourses: The Image Schemas in Football Player... [In this chapter, the author will delicately select both English and Chinese samples to analyze the discourses from the perspectives of image schemas. Pieces of evidence stemming from cognitive science illustrated in Gibbs’s (2010) The Psychological Status of Image Schema demonstrate that many aspects of perception, cognition, and language use are closely related to both real and imagined bodily action when it comes to image-schematic reasoning. A significant part of how we understand the behaviors of others is accomplished through real and simulated body actions, sometimes described in terms of “as-if body” loops (Damasio 1999, 2003). Under this view, we come to understand the thoughts of others by imagining being in their “mental shoes” and by using our own mind/body as a model for the minds of others (Davis and Stone 1995). Hence, the author will interpret the brilliantly diversified and commonly observed scenes occurring in FPTN discourses, together with the readers, to have direct personal cognitive experiences and interactions with the participants in discourse contexts. The purposes are to catch a glimpse of the general cognitive mechanisms of discourse consumers, and have a better understanding of how FPTN writers build up the informative “mansion” with the raw material of information, their personal embodied life experience, and honed skills.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Cross-Cultural Study of Commercial Media DiscoursesThe Image Schemas in Football Player Transfer News (FPTN)

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/lp/springer-journals/a-cross-cultural-study-of-commercial-media-discourses-the-image-3sG1HMeToP
Publisher
Springer Singapore
Copyright
© Science Press 2020
ISBN
978-981-15-8616-3
Pages
91 –116
DOI
10.1007/978-981-15-8617-0_5
Publisher site
See Chapter on Publisher Site

Abstract

[In this chapter, the author will delicately select both English and Chinese samples to analyze the discourses from the perspectives of image schemas. Pieces of evidence stemming from cognitive science illustrated in Gibbs’s (2010) The Psychological Status of Image Schema demonstrate that many aspects of perception, cognition, and language use are closely related to both real and imagined bodily action when it comes to image-schematic reasoning. A significant part of how we understand the behaviors of others is accomplished through real and simulated body actions, sometimes described in terms of “as-if body” loops (Damasio 1999, 2003). Under this view, we come to understand the thoughts of others by imagining being in their “mental shoes” and by using our own mind/body as a model for the minds of others (Davis and Stone 1995). Hence, the author will interpret the brilliantly diversified and commonly observed scenes occurring in FPTN discourses, together with the readers, to have direct personal cognitive experiences and interactions with the participants in discourse contexts. The purposes are to catch a glimpse of the general cognitive mechanisms of discourse consumers, and have a better understanding of how FPTN writers build up the informative “mansion” with the raw material of information, their personal embodied life experience, and honed skills.]

Published: Oct 21, 2020

Keywords: Image schema; Daily-life image schemas; CONTAINER schema; PATH schema; CENTER-PERIPHERY schema; SCALE schema

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