A Cultural History of the 1984 Winter OlympicsCatching Up With the West with the Sarajevo Olympics
A Cultural History of the 1984 Winter Olympics: Catching Up With the West with the Sarajevo Olympics
Jovanovic, Zlatko
2021-08-20 00:00:00
[At the centre of this chapter is socialist Yugoslavia’s consumer culture and its consumption and advertisement practices, which were widely perceived as a benchmark of the country’s modernity. Paying special attention to the ever-present idea of Yugoslavia, the Balkans and Eastern Europe ‘catching up with the West’, the chapter discusses the cultural implications of the Olympics in relation to Yugoslavia’s socialist ideology and Sarajevo’s Ottoman past. Emphasising similarities and differences both across and within communist east and capitalist west, the chapter problematises the prevalent paradigm of socialism and capitalism being two distinctive economic systems and shows commonalities relating to the Olympic financing between Sarajevo and the western Olympic host cities. Finally, the chapter discloses some important generational aspects of agency behind Olympic business-doing.]
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A Cultural History of the 1984 Winter OlympicsCatching Up With the West with the Sarajevo Olympics
[At the centre of this chapter is socialist Yugoslavia’s consumer culture and its consumption and advertisement practices, which were widely perceived as a benchmark of the country’s modernity. Paying special attention to the ever-present idea of Yugoslavia, the Balkans and Eastern Europe ‘catching up with the West’, the chapter discusses the cultural implications of the Olympics in relation to Yugoslavia’s socialist ideology and Sarajevo’s Ottoman past. Emphasising similarities and differences both across and within communist east and capitalist west, the chapter problematises the prevalent paradigm of socialism and capitalism being two distinctive economic systems and shows commonalities relating to the Olympic financing between Sarajevo and the western Olympic host cities. Finally, the chapter discloses some important generational aspects of agency behind Olympic business-doing.]
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