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[The first “O” in MOOCs stands for “open”, as in “open for all”. MOOCs, by definition, are accessible to all internet users without charges. The lack of tuition feesTuition fee is one of the reasons that generated the hype surrounding MOOCs as it first caught media attention: education can be made available for everyone at no cost. Providing education, however, often costs a lot of time and resources, which requires efforts from different stakeholders. The interactions of various actors involved in MOOC development can be represented by a MOOC ecosystem (see Fig. 7.1). One of the main challenges of MOOC development is to ensure the sustainability of MOOC platforms, which play an important role in the ecosystem by hosting MOOCs for users. It is worth noting that these platforms actually need to pay for operation and promotion expenses. This is no issue to government-supported platforms as insufficient income sources can be compensated by the public. For private platforms, the generation of income is essential to their sustainable development. Clearly, offering MOOCs without charging any fees is infeasible.]
Published: Sep 7, 2022
Keywords: MOOC business models; MOOC ecosystems; Online education business models; MOOC development; Online learning ecosystems; LMS business models
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