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A Development Strategy for Hybrid ProductsUtilization of New Technology in Incumbents—Development of Hybrid Products by Outsourcing 3DCG

A Development Strategy for Hybrid Products: Utilization of New Technology in... [In the previous chapter, a case study of Toei Animation, a large established company with a long history, was examined for its hybrid product development with in-house 3DCG. In this chapter, we will examine the case of hybrid product development while outsourcing 3DCG. Then, two cases of outsourcing and in-house production of new technology will be compared.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Development Strategy for Hybrid ProductsUtilization of New Technology in Incumbents—Development of Hybrid Products by Outsourcing 3DCG

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Publisher
Springer Singapore
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022
ISBN
978-981-16-4352-1
Pages
109 –126
DOI
10.1007/978-981-16-4353-8_7
Publisher site
See Chapter on Publisher Site

Abstract

[In the previous chapter, a case study of Toei Animation, a large established company with a long history, was examined for its hybrid product development with in-house 3DCG. In this chapter, we will examine the case of hybrid product development while outsourcing 3DCG. Then, two cases of outsourcing and in-house production of new technology will be compared.]

Published: Nov 1, 2021

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