A Development Strategy for Hybrid ProductsUtilization of New Technology in Incumbents—Development of Hybrid Products by Outsourcing 3DCG
A Development Strategy for Hybrid Products: Utilization of New Technology in...
Ichikohji, Takeyasu
2021-11-01 00:00:00
[In the previous chapter, a case study of Toei Animation, a large established company with a long history, was examined for its hybrid product development with in-house 3DCG. In this chapter, we will examine the case of hybrid product development while outsourcing 3DCG. Then, two cases of outsourcing and in-house production of new technology will be compared.]
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A Development Strategy for Hybrid ProductsUtilization of New Technology in Incumbents—Development of Hybrid Products by Outsourcing 3DCG
[In the previous chapter, a case study of Toei Animation, a large established company with a long history, was examined for its hybrid product development with in-house 3DCG. In this chapter, we will examine the case of hybrid product development while outsourcing 3DCG. Then, two cases of outsourcing and in-house production of new technology will be compared.]
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