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[Finding a way to ensure an effective use of social media has become increasingly important to emergency services over the past decade. Various studies show that social media is used in emergencies—and that in spite of possible challenges for emergency services, beneficial use cases can be identified. However, relatively little empirical data is available regarding the attitudes of emergency services towards social media, and almost none of a comparative nature. Across various studies of emergencies numerous positive and negative aspects of social media have been identified. Existing studies either focus only on citizens, only on the emergency services in the US, or only on one particular emergency service. Therefore, an open question remains concerning the perception of different emergency services in Europe towards the use of social media. We assume that different cultural—even within Europe—as well as legal backgrounds have a significant influence on the emergency services’ opinions and attitudes. The survey we describe below tests that hypothesis. Additionally, different countries in Europe have been affected by different types of crises ranging from natural disasters to terrorist attacks, which may have led to different types of experiences, responses, and attitudes. Within this chapter, we seek to explore the attitudes of European emergency service staff towards social media for private and organisational use as well as the levels and main factors influencing their current and likely future use in their organisations. To provide empirical evidence, we present a comparison of two surveys, conducted across Europe with emergency services in 2014 and 2017 respectively, with a total of 1,169 answers. The analysis shows that personal experience has an effect on how organisational usage of social media is perceived and how emergency service staff view the future use of social media. Furthermore, the use has increased. This study not only shows emergency services what their staff think about their social media usage but also discusses challenges and directions for the design of systems that can be useful for further development of optimised organisational social media usage.]
Published: Nov 13, 2022
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