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[This chapter uses a case study on the most popular Chinese community question-answering site—Zhihu to reveal the divided opinions on gender relationships shared by Chinese Internet users. In doing so, this chapter explores how female and male Chinese Internet users respectively engage in gender-issue debates on Zhihu that have prompted the recently intensifying public attention to gender inequality in Chinese society. In particular, the analysis highlights male Chinese Internet users’ appropriation of nationalist rhetoric in debates. This phenomenon points towards the compatibility between nationalism and patriarchy. In this way, the chapter provides a better understanding of how anti-feminism campaigns and misogynist voices converge with nationalist sentiments in Chinese digital cultures.]
Published: Oct 21, 2020
Keywords: Digital nationalism; Gender-issue debate; Misogynism; Zhihu
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