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A Feminist Reading of China’s Digital Public SpherePseudo-Feminism and Chinese Digital Influencers

A Feminist Reading of China’s Digital Public Sphere: Pseudo-Feminism and Chinese Digital Influencers [This chapter uses case studies of two women-focused Chinese digital influencers to examine the rise of pseudo-feminism in Chinese society. The chapter integrates how women-focused Chinese digital influencers use pseudo-feminist discourse to target female followers on the Internet, and how their practice creates a blurred boundary between feminism and patriarchal values. This chapter illustrates how neoliberal influences reshape Chinese digital discourses of gender, focusing on the implicit form of patriarchal values that target Chinese women. This chapter sheds new light on how the divide between female and male Internet users is constructed within the Chinese digital environment today.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Feminist Reading of China’s Digital Public SpherePseudo-Feminism and Chinese Digital Influencers

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
ISBN
978-3-030-59968-3
Pages
63 –82
DOI
10.1007/978-3-030-59969-0_4
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter uses case studies of two women-focused Chinese digital influencers to examine the rise of pseudo-feminism in Chinese society. The chapter integrates how women-focused Chinese digital influencers use pseudo-feminist discourse to target female followers on the Internet, and how their practice creates a blurred boundary between feminism and patriarchal values. This chapter illustrates how neoliberal influences reshape Chinese digital discourses of gender, focusing on the implicit form of patriarchal values that target Chinese women. This chapter sheds new light on how the divide between female and male Internet users is constructed within the Chinese digital environment today.]

Published: Oct 21, 2020

Keywords: Digital discourse; Digital influencers; Patriarchy; Pseudo-feminism

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