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[This chapter applies the SoP approach to the consumption of food which has become increasingly dysfunctional, with obesity set to create a global health epidemic. The chapter shows that these outcomes result from the intersections of cultures of food consumption and the systems by which food is produced. Capitalist imperatives underpinning food production create pressures to expand output in the pursuit of profitability, alongside the emergence of financialization which has created structures oriented around speculation alongside production in agriculture. Producers therefore need the food produced to be consumed. Neoliberalized systems of food production intersect with material cultures of food consumption to give rise to consumption norms. The chapter deploys the 10Cs (Chap. 3) to show that cultures are diverse and complex, needing reference to how food beliefs and practices are formed and the role of food producers within these. The chapter shows that the SoP approach offers significant insights regarding the limitations of dietary advice in improving health outcomes without stronger controls over the systemic processes around provisioning.]
Published: Jan 5, 2021
Keywords: Food consumption; Food Systems; Food production; Neoliberalism; Financialization
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