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A History of Italian WineInstitutional Innovation and Public Policies

A History of Italian Wine: Institutional Innovation and Public Policies [The main aim of this chapter is to show that from the end of the nineteenth century, the state played an essential role in Italy in the modernisation and growth of viticulture. From the 1870s to the First World War, central, provincial, and municipal Italian public administrations promoted the modernisation of Italian viticulture and winemaking, as well as the internationalisation of Italian wines. They played a fundamental role in: (a) the transmission and transfer of knowledge and information about the production system; (b) the control of the final product; and (c) the distribution of Italian wines on the international market, giving wine producers all the information about customers’ tastes and the potential demand concerning Italian wines. The State’s role in the Italian viticulture continued throughout the fascist period too, as demonstrated by the creation of the grape or grape harvest festival. It was a folkloristic event designed to promote one of the country’s most symbolic agricultural products. At the beginning of the 1960s, as part of the Common Agricultural Policy, the Italian Parliament approved the law on the denomination of origin.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A History of Italian WineInstitutional Innovation and Public Policies

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
ISBN
978-3-031-06096-0
Pages
21 –89
DOI
10.1007/978-3-031-06097-7_2
Publisher site
See Chapter on Publisher Site

Abstract

[The main aim of this chapter is to show that from the end of the nineteenth century, the state played an essential role in Italy in the modernisation and growth of viticulture. From the 1870s to the First World War, central, provincial, and municipal Italian public administrations promoted the modernisation of Italian viticulture and winemaking, as well as the internationalisation of Italian wines. They played a fundamental role in: (a) the transmission and transfer of knowledge and information about the production system; (b) the control of the final product; and (c) the distribution of Italian wines on the international market, giving wine producers all the information about customers’ tastes and the potential demand concerning Italian wines. The State’s role in the Italian viticulture continued throughout the fascist period too, as demonstrated by the creation of the grape or grape harvest festival. It was a folkloristic event designed to promote one of the country’s most symbolic agricultural products. At the beginning of the 1960s, as part of the Common Agricultural Policy, the Italian Parliament approved the law on the denomination of origin.]

Published: Sep 1, 2022

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