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A History of Italian WineItaly Tasting: Wine, Tourism, and Landscape

A History of Italian Wine: Italy Tasting: Wine, Tourism, and Landscape [Wine as a cultural product has become the main theme of tourism development in Italy. Wine tourism can be established as a regional development tool, allowing the integration of the primary (agriculture), secondary (wine industry) and tertiary (tourism) sectors, highlighting the landscape attributes and showing the regional “tourism terroir” singularities. The tourist and wine industries are becoming increasingly identified as natural symbiotic partners concerned with business and the sustainability of territories. This winwin relationship must be anchored in competitive networks, taking advantage of partnership skills and stakeholders’ synergies. In this study, the objective was to characterise the complex wine tourism ecosystem starting with a deep literature review. The Oenotourism Ecosystem comprises three pillars: Wine Culture, Territory/Landscape, and Tourism, where the encounter with the material and immaterial heritage is at the heart of the tourist’s experience.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A History of Italian WineItaly Tasting: Wine, Tourism, and Landscape

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
ISBN
978-3-031-06096-0
Pages
191 –231
DOI
10.1007/978-3-031-06097-7_5
Publisher site
See Chapter on Publisher Site

Abstract

[Wine as a cultural product has become the main theme of tourism development in Italy. Wine tourism can be established as a regional development tool, allowing the integration of the primary (agriculture), secondary (wine industry) and tertiary (tourism) sectors, highlighting the landscape attributes and showing the regional “tourism terroir” singularities. The tourist and wine industries are becoming increasingly identified as natural symbiotic partners concerned with business and the sustainability of territories. This winwin relationship must be anchored in competitive networks, taking advantage of partnership skills and stakeholders’ synergies. In this study, the objective was to characterise the complex wine tourism ecosystem starting with a deep literature review. The Oenotourism Ecosystem comprises three pillars: Wine Culture, Territory/Landscape, and Tourism, where the encounter with the material and immaterial heritage is at the heart of the tourist’s experience.]

Published: Sep 1, 2022

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