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A History of Italian WineWinemakers

A History of Italian Wine: Winemakers [This chapter analyses the formation and development of wine entrepreneurship in Italy between 1884 and the beginning of the twenty-first century. Before 1914, the international market made a decisive contribution to the modernisation of wineries. The most relevant result was the formation of a national entrepreneurship, with a strong contribution from the southern regions of the peninsula. From a social point of view, Italian wine entrepreneurship was the effect of the fusion of noble families and people coming from the commercial bourgeoisie. The result was the consolidation of a dynamic, entrepreneurial group in the wine and spirits sector, open to global markets. From the end of the nineteenth century, the state fostered the formation of modern oenological entrepreneurship and at the same time, public intervention lead to the formation of oenological cooperatives. The cooperatives were the answer to excessive division of production, which hindered the improvement of the quality of the wines. Wineries have merged to create businesses with financial and organisational means that allow them to compete at a global level without losing the Italian characteristic of being small, but dynamic.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A History of Italian WineWinemakers

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
ISBN
978-3-031-06096-0
Pages
91 –134
DOI
10.1007/978-3-031-06097-7_3
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter analyses the formation and development of wine entrepreneurship in Italy between 1884 and the beginning of the twenty-first century. Before 1914, the international market made a decisive contribution to the modernisation of wineries. The most relevant result was the formation of a national entrepreneurship, with a strong contribution from the southern regions of the peninsula. From a social point of view, Italian wine entrepreneurship was the effect of the fusion of noble families and people coming from the commercial bourgeoisie. The result was the consolidation of a dynamic, entrepreneurial group in the wine and spirits sector, open to global markets. From the end of the nineteenth century, the state fostered the formation of modern oenological entrepreneurship and at the same time, public intervention lead to the formation of oenological cooperatives. The cooperatives were the answer to excessive division of production, which hindered the improvement of the quality of the wines. Wineries have merged to create businesses with financial and organisational means that allow them to compete at a global level without losing the Italian characteristic of being small, but dynamic.]

Published: Sep 1, 2022

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