A History of Italian Wine: Winemakers
Vaquero Piñeiro, Manuel; Tedeschi, Paolo; Maffi, Luciano
2022-09-01 00:00:00
[This chapter analyses the formation and development of wine entrepreneurship in Italy between 1884 and the beginning of the twenty-first century. Before 1914, the international market made a decisive contribution to the modernisation of wineries. The most relevant result was the formation of a national entrepreneurship, with a strong contribution from the southern regions of the peninsula. From a social point of view, Italian wine entrepreneurship was the effect of the fusion of noble families and people coming from the commercial bourgeoisie. The result was the consolidation of a dynamic, entrepreneurial group in the wine and spirits sector, open to global markets. From the end of the nineteenth century, the state fostered the formation of modern oenological entrepreneurship and at the same time, public intervention lead to the formation of oenological cooperatives. The cooperatives were the answer to excessive division of production, which hindered the improvement of the quality of the wines. Wineries have merged to create businesses with financial and organisational means that allow them to compete at a global level without losing the Italian characteristic of being small, but dynamic.]
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[This chapter analyses the formation and development of wine entrepreneurship in Italy between 1884 and the beginning of the twenty-first century. Before 1914, the international market made a decisive contribution to the modernisation of wineries. The most relevant result was the formation of a national entrepreneurship, with a strong contribution from the southern regions of the peninsula. From a social point of view, Italian wine entrepreneurship was the effect of the fusion of noble families and people coming from the commercial bourgeoisie. The result was the consolidation of a dynamic, entrepreneurial group in the wine and spirits sector, open to global markets. From the end of the nineteenth century, the state fostered the formation of modern oenological entrepreneurship and at the same time, public intervention lead to the formation of oenological cooperatives. The cooperatives were the answer to excessive division of production, which hindered the improvement of the quality of the wines. Wineries have merged to create businesses with financial and organisational means that allow them to compete at a global level without losing the Italian characteristic of being small, but dynamic.]
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