A Hybrid Theory of MetaphorThe Relevance-Theory Approach to Metaphor
A Hybrid Theory of Metaphor: The Relevance-Theory Approach to Metaphor
Tendahl, Markus
2015-11-25 00:00:00
[This chapter presents an approach to metaphor that has largely been ignored by scholars of metaphor: the relevance-theory approach to metaphor. I consider this situation unfortunate, because relevance theory, as a cognitive pragmatic view on language and communication, can make very important and unique contributions to the study of metaphor. I will start this chapter by first giving a very brief overview of Gricean pragmatics, because although relevance theory differs from Gricean pragmatics in many respects, it is fundamentally based on core assumptions introduced by Grice. Then I will present an overview of the current state of relevance theory and finally I will critically discuss the advantages and problems of the relevance-theory approach to metaphor.]
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A Hybrid Theory of MetaphorThe Relevance-Theory Approach to Metaphor
[This chapter presents an approach to metaphor that has largely been ignored by scholars of metaphor: the relevance-theory approach to metaphor. I consider this situation unfortunate, because relevance theory, as a cognitive pragmatic view on language and communication, can make very important and unique contributions to the study of metaphor. I will start this chapter by first giving a very brief overview of Gricean pragmatics, because although relevance theory differs from Gricean pragmatics in many respects, it is fundamentally based on core assumptions introduced by Grice. Then I will present an overview of the current state of relevance theory and finally I will critically discuss the advantages and problems of the relevance-theory approach to metaphor.]
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