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A Hybrid Theory of MetaphorThe Relevance-Theory Approach to Metaphor

A Hybrid Theory of Metaphor: The Relevance-Theory Approach to Metaphor [This chapter presents an approach to metaphor that has largely been ignored by scholars of metaphor: the relevance-theory approach to metaphor. I consider this situation unfortunate, because relevance theory, as a cognitive pragmatic view on language and communication, can make very important and unique contributions to the study of metaphor. I will start this chapter by first giving a very brief overview of Gricean pragmatics, because although relevance theory differs from Gricean pragmatics in many respects, it is fundamentally based on core assumptions introduced by Grice. Then I will present an overview of the current state of relevance theory and finally I will critically discuss the advantages and problems of the relevance-theory approach to metaphor.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Hybrid Theory of MetaphorThe Relevance-Theory Approach to Metaphor

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Publisher
Palgrave Macmillan UK
Copyright
© Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
ISBN
978-1-349-30982-5
Pages
7 –111
DOI
10.1057/9780230244313_2
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter presents an approach to metaphor that has largely been ignored by scholars of metaphor: the relevance-theory approach to metaphor. I consider this situation unfortunate, because relevance theory, as a cognitive pragmatic view on language and communication, can make very important and unique contributions to the study of metaphor. I will start this chapter by first giving a very brief overview of Gricean pragmatics, because although relevance theory differs from Gricean pragmatics in many respects, it is fundamentally based on core assumptions introduced by Grice. Then I will present an overview of the current state of relevance theory and finally I will critically discuss the advantages and problems of the relevance-theory approach to metaphor.]

Published: Nov 25, 2015

Keywords: Cognitive Effect; Relevance Theory; Literal Meaning; Hybrid Theory; Figurative Language

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