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[Genuine actors will react to the message they read and the messenger they encounter. We categorized these reactions into those related to affect and engagement (e.g., high arousal-specific emotions such as surprise or disgust) and those related to cognitive factors that influence belief, including factors that prompt individuals to engage in heuristic thinking. These affective and cognitive factors often interact in complex ways. We also categorized entertainment, humor, and intellectual engagement as inherently both related to affect and cognition. Believing in the content of the message is not necessary for individuals to share it online.]
Published: Apr 27, 2019
Keywords: Social media; Social media users; Psychology; Emotion; Cognition; Affect; Heuristic thinking; Systematic thinking; Individual differences; Humor; Intellectual engagement; Entertainment; Social media sharing; Repetition
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