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A Relevance-Theoretic Approach to Decision-Making in SubtitlingTowards a Relevance-Theoretic Model of Decision-Making in Subtitling

A Relevance-Theoretic Approach to Decision-Making in Subtitling: Towards a Relevance-Theoretic... [This chapter consolidates the findings of the previous two with a view to constructing a model of the process of subtitling. The model will place less emphasis on technological aspects (use of software, positioning/cueing, etc.), and more on linguistic and translational decisions conditioned by the principles of relevance and the optimalisation of cognitive effort. In line with Relevance Theory, greater cognitive effort should be offset by extra benefits, therefore the audience should only be put to excessive processing effort if there is additional information value, e.g. linguistic humour based on wordplay. Recourse is made to a much earlier work on a similar topic (Bogucki 2004).] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Relevance-Theoretic Approach to Decision-Making in SubtitlingTowards a Relevance-Theoretic Model of Decision-Making in Subtitling

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References (21)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2020
ISBN
978-3-030-51802-8
Pages
35 –51
DOI
10.1007/978-3-030-51803-5_4
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter consolidates the findings of the previous two with a view to constructing a model of the process of subtitling. The model will place less emphasis on technological aspects (use of software, positioning/cueing, etc.), and more on linguistic and translational decisions conditioned by the principles of relevance and the optimalisation of cognitive effort. In line with Relevance Theory, greater cognitive effort should be offset by extra benefits, therefore the audience should only be put to excessive processing effort if there is additional information value, e.g. linguistic humour based on wordplay. Recourse is made to a much earlier work on a similar topic (Bogucki 2004).]

Published: Jul 14, 2020

Keywords: Subtitling process; Cognitive effort; Context

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