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A Social and Economic Theory of ConsumptionMechanisms of Consumption Choice and Their General Cultural Framework

A Social and Economic Theory of Consumption: Mechanisms of Consumption Choice and Their General... [As we have seen, disposable money is divided, firstly, into earmarked funds, which are deposited in a bank account and which are only used when the time comes; and secondly, into money that is spent on daily, weekly or monthly consumption. At this juncture I shall leave the former type of money in that bank account to accrue any interest that is paid. Instead, my focus here is exclusively on the money whose purchasing power is constantly used in the market. The use of that money is guided by specific principles that I call the mechanisms of consumption choice. But before we move on to consider those mechanisms it is necessary to look at the broader framework of those mechanisms. This I call the cultural frame of reference for consumer choices. I start out from this framework and then proceed to examine the concrete mechanisms of choice. However, there would be little point in conducting this analysis at a general level. Instead I heed to my own methodological advice in Chapter 3 and concentrate largely on one everyday system, namely food.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Social and Economic Theory of ConsumptionMechanisms of Consumption Choice and Their General Cultural Framework

Editors: Sulkunen, Pekka; Gronow, Jukka; Noro, Arto; Rahkonen, Keijo; Warde, Alan
Ilmonen, Kaj
A Social and Economic Theory of Consumption — Aug 31, 2015
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Publisher
Palgrave Macmillan UK
Copyright
© Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
ISBN
978-1-349-31873-5
Pages
101 –161
DOI
10.1057/9780230295339_7
Publisher site
See Chapter on Publisher Site

Abstract

[As we have seen, disposable money is divided, firstly, into earmarked funds, which are deposited in a bank account and which are only used when the time comes; and secondly, into money that is spent on daily, weekly or monthly consumption. At this juncture I shall leave the former type of money in that bank account to accrue any interest that is paid. Instead, my focus here is exclusively on the money whose purchasing power is constantly used in the market. The use of that money is guided by specific principles that I call the mechanisms of consumption choice. But before we move on to consider those mechanisms it is necessary to look at the broader framework of those mechanisms. This I call the cultural frame of reference for consumer choices. I start out from this framework and then proceed to examine the concrete mechanisms of choice. However, there would be little point in conducting this analysis at a general level. Instead I heed to my own methodological advice in Chapter 3 and concentrate largely on one everyday system, namely food.]

Published: Aug 31, 2015

Keywords: Food Choice; Brand Loyalty; Social Mechanism; Cultural Meaning; Good Taste

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