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[This chapter undertakes a frame analysis of Tabligh Jama’at’s written and oral texts to illustrate how, through framing, Tablighi ideology is packaged strategically in a way that makes preaching and faith renewal legitimate, attractive pursuits. In the central Tablighi written text Fazail-e-A’maal and oral text of bayan (religious sermon) we identify Tablighi collective action frames (“Muslim crisis”, “iman”, “tabligh”, “self-reform”, “Allah”, “rewards” and “responsibility”) and frame amplification where the tabligh frame is amplified through describing tabligh or preaching as work, effort and sacrifice. We define work, effort and sacrifice as Tablighi values that define the ideal preacher and lend value to participation in preaching tours with the Tabligh Jama’at.]
Published: May 28, 2022
Keywords: Frame analysis; Tablighi texts; Core framing tasks; Framing processes; Collective action frames
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