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[How does the Tabligh Jama’at mobilise individuals for its cause of working for Allah? In this chapter, we suggest a theoretical and methodological approach through which to explore this question. We identify Tablighi ideology as a pull factor that may facilitate participation in the Tabligh Jama’at. The literature on the Tabligh Jama’at does not provide conceptual clarity in regards to how this factor impacts Tabligh Jama’at mobilisation. This leads us to identify Frame Theory as a theoretical framework that can provide such clarity. After an overview of Frame Theory, we detail the method of data collection used in this study to undertake a frame analysis of Tablighi texts.]
Published: May 28, 2022
Keywords: Tabligh Jama’at; Ideology; Mobilisation; Frame Theory; Framing
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