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[This chapter unpacks why or why not Tablighi collective action frames and frame amplification identified in Chap. 5 resonate with individuals in contemporary societies around the world. It explores several factors that underpin frame resonance: credibility of frame makers, narrative fidelity, experiential commensurability, frame consistency and empirical credibility. Through this exploration, we identify in Tablighi ideology a hierarchy of grievances that justifies the need and efficacy of preaching and working for Allah. The outcome of this chapter’s analysis is a model of the ideological dimension of Tabligh Jama’at mobilisation that accounts for both the strategic or discursive structure of Tablighi ideology (collective action frames and frame amplification) and its mobilising potency (frame resonance).]
Published: May 28, 2022
Keywords: Frame resonance; Frame makers; Frame recipients; Frame content; Modernity; Mobilisation
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