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[The third promotional arena of the WRC is its spectator culture. People who follow the WRC, be they hard-core fans or casual viewers, invest emotions, time and money in the sport. Primarily based upon fieldwork in Finland and Argentina, the aim of this chapter is to find out more about who they are and how they acquire the taste for it. CEO of former WRC promoter North One Sport, Simon Long provides me with a place to start: ‘This isn’t a circuit race with rockets on wheels. This is real cars on real roads in some fantastic locations that we can all relate to. Our spectators get up close and dirty.’1 Apart from the so-called super special stages (SSS) that take place at football stadiums, city centres and other TV-friendly areas, a WRC rally takes place on ordinary roads that are closed off during the rally known as ‘special stages’.]
Published: Oct 24, 2015
Keywords: Street Racer; Chief Operating Officer; World Champion; Good Driver; Service Park
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