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A Systems Thinking Decision-Making ProcessMy Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research

A Systems Thinking Decision-Making Process: My Final Job in the Private Sector: How Earlier... [This chapter demonstrates the value of looking into the past as we think about the future. In the case of GM, its first director of Market Research stated in 1934: “Successful manufacturing rests upon a knowledge of natural laws on the one hand, and a knowledge of human needs on the other hand.” It also shows the consequences of not following what was known and how GM came back to its initial understanding of consumers.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Systems Thinking Decision-Making ProcessMy Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
ISBN
978-3-030-89959-2
Pages
55 –94
DOI
10.1007/978-3-030-89960-8_8
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter demonstrates the value of looking into the past as we think about the future. In the case of GM, its first director of Market Research stated in 1934: “Successful manufacturing rests upon a knowledge of natural laws on the one hand, and a knowledge of human needs on the other hand.” It also shows the consequences of not following what was known and how GM came back to its initial understanding of consumers.]

Published: Jan 3, 2022

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