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A Theory of MarketingConclusions

A Theory of Marketing: Conclusions [The goal of this thesis was to advance the theory of marketing project with a conceptual framework that allows for a theoretically and empirically consistent description of marketing as a societal phenomenon, considers all practical and theoretical interests associated with the marketing notion, and provides consistent conceptual means for observation and self-reflection.131] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Theory of MarketingConclusions

A Theory of Marketing — Jan 1, 2006
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Publisher
DUV
Copyright
© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006
ISBN
978-3-8350-0304-0
Pages
161 –166
DOI
10.1007/978-3-8350-9131-3_7
Publisher site
See Chapter on Publisher Site

Abstract

[The goal of this thesis was to advance the theory of marketing project with a conceptual framework that allows for a theoretically and empirically consistent description of marketing as a societal phenomenon, considers all practical and theoretical interests associated with the marketing notion, and provides consistent conceptual means for observation and self-reflection.131]

Published: Jan 1, 2006

Keywords: Marketing Research; Marketing System; Marketing Theory; Functional Subsystem; Chief Marketing Officer

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