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A Theory of MarketingCritique

A Theory of Marketing: Critique [This section inquires into empirical and scholarly support of Fisk’s thesis that marketing is everybody’s business by analyzing how the discipline described its fundamental “business” over time and the consequences of respective historical decisions.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Theory of MarketingCritique

A Theory of Marketing — Jan 1, 2006

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Publisher
DUV
Copyright
© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006
ISBN
978-3-8350-0304-0
Pages
51 –67
DOI
10.1007/978-3-8350-9131-3_3
Publisher site
See Chapter on Publisher Site

Abstract

[This section inquires into empirical and scholarly support of Fisk’s thesis that marketing is everybody’s business by analyzing how the discipline described its fundamental “business” over time and the consequences of respective historical decisions.]

Published: Jan 1, 2006

Keywords: Customer Relationship Management; Marketing Research; American Market Association; Corporate Communication; Marketing Concept

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