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A Twenty-First Century Guide to Aldersonian Marketing ThoughtIntroduction to Part V: Original Contributions to This Publication

A Twenty-First Century Guide to Aldersonian Marketing Thought: Introduction to Part V: Original... Chapter 30 INTRODUCTION TO PART V: ORIGINAL CONTRIBUTIONS TO THIS PUBLICATION Stanley J. Shapiro The final section of any publication of this type should complete the picture its authors or editors wish to provide their readers. In this case, previous parts have included a brief biography of Wroe Alderson (Part I), a fairly extensive set of Alderson’s more theoretical writings (Part II), and a number of his more applied contributions in the areas of marketing management and marketing ethics (Part III). Also, previously published material by others about Wroe Alderson has been included for two reasons. First, this was done because it was felt such literature (see Lusch and Amstutz in Part III) would provide additional insights into Alderson’s work. Also, previously published material was included in Part IV to demonstrate how other scholars had subsequently employed and/or built upon Aldersonian thought. All of the material found in Parts II, III, and IV has been previously published. Ben Wooliscroft’s biography of Alderson found in Part I, though written for inclusion in this publication, draws very heavily upon that author’s recently completed doctoral dissertation. In contrast, the six contributions in this Part (Part V) were commissioned expressly for inclusion in http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtIntroduction to Part V: Original Contributions to This Publication

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Shapiro, Stanley J.
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
407 –409
DOI
10.1007/0-387-28181-9_30
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 30 INTRODUCTION TO PART V: ORIGINAL CONTRIBUTIONS TO THIS PUBLICATION Stanley J. Shapiro The final section of any publication of this type should complete the picture its authors or editors wish to provide their readers. In this case, previous parts have included a brief biography of Wroe Alderson (Part I), a fairly extensive set of Alderson’s more theoretical writings (Part II), and a number of his more applied contributions in the areas of marketing management and marketing ethics (Part III). Also, previously published material by others about Wroe Alderson has been included for two reasons. First, this was done because it was felt such literature (see Lusch and Amstutz in Part III) would provide additional insights into Alderson’s work. Also, previously published material was included in Part IV to demonstrate how other scholars had subsequently employed and/or built upon Aldersonian thought. All of the material found in Parts II, III, and IV has been previously published. Ben Wooliscroft’s biography of Alderson found in Part I, though written for inclusion in this publication, draws very heavily upon that author’s recently completed doctoral dissertation. In contrast, the six contributions in this Part (Part V) were commissioned expressly for inclusion in

Published: Jan 1, 2006

Keywords: Original Contribution; Theory Building; Part Versus; Marketing Ethic; Marketing Theory

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