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A Twenty-First Century Guide to Aldersonian Marketing ThoughtAlderson’s General Theory of Marketing: A Formalization

A Twenty-First Century Guide to Aldersonian Marketing Thought: Alderson’s General Theory of... [Wroe Alderson is one of three marketers to attempt a general theory of marketing. Substantial controversy exists concerning this general theory, partially because few understand Alderson and his work. The authors attempt to clarify Alderson’s work by “formalizing” his theory.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtAlderson’s General Theory of Marketing: A Formalization

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Hunt, Shelby D.; Muncy, James A.; Ray, Nina M.
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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References (14)

Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
337 –349
DOI
10.1007/0-387-28181-9_26
Publisher site
See Chapter on Publisher Site

Abstract

[Wroe Alderson is one of three marketers to attempt a general theory of marketing. Substantial controversy exists concerning this general theory, partially because few understand Alderson and his work. The authors attempt to clarify Alderson’s work by “formalizing” his theory.]

Published: Jan 1, 2006

Keywords: Market Theory; American Market Association; Channel Member; Theoretical Construction; Instrumental Behavior

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