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A Twenty-First Century Guide to Aldersonian Marketing ThoughtAlderson’s Transvection and Porter’s Value System

A Twenty-First Century Guide to Aldersonian Marketing Thought: Alderson’s Transvection and... Chapter 29 ALDERSON’S TRANSVECTION AND PORTER’S ∗† VALUE SYSTEM a comparison of two independently-developed theories Richard L. Priem Abdul M. A. Rasheed Shahrzad Amirani An instance of independent theory formulation may have occurred recently. Wroe Alderson’s concept of the transvection and Michael Porter’s concept of the value system are remarkably similar. This situation presents a number of opportunities for management scholars interested in Porter’s work, and for marketing scholars interested in Alderson’s ideas. It is likely, however, that few strategic management scholars are aware of Alderson’s theory. This article presents a brief biographical sketch of Wroe Alderson and outlines the major aspects of his theory. It then compares Alderson’s ideas on the transvection and Porter’s on the value system, and each author’s view of competitive advantage. Next is discussed the relative influence of each author’s work, and suggested are other potential areas wherein Aldersonian thought may make unique contributions to strategic management. Throughout the history of science scholars working independently have often arrived at virtually identical theories or discoveries (Merton, 1957). Instances of simultaneous but independent discovery include: the Periodic Table for clas- sifying elements by Dmitri Mendeleev in Russia and Lothar Meyer in Germany in 1869, the development http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtAlderson’s Transvection and Porter’s Value System

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Priem, Richard L.; Rasheed, Abdul M. A.; Amirani, Shahrzad
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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References (72)

Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
379 –404
DOI
10.1007/0-387-28181-9_29
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 29 ALDERSON’S TRANSVECTION AND PORTER’S ∗† VALUE SYSTEM a comparison of two independently-developed theories Richard L. Priem Abdul M. A. Rasheed Shahrzad Amirani An instance of independent theory formulation may have occurred recently. Wroe Alderson’s concept of the transvection and Michael Porter’s concept of the value system are remarkably similar. This situation presents a number of opportunities for management scholars interested in Porter’s work, and for marketing scholars interested in Alderson’s ideas. It is likely, however, that few strategic management scholars are aware of Alderson’s theory. This article presents a brief biographical sketch of Wroe Alderson and outlines the major aspects of his theory. It then compares Alderson’s ideas on the transvection and Porter’s on the value system, and each author’s view of competitive advantage. Next is discussed the relative influence of each author’s work, and suggested are other potential areas wherein Aldersonian thought may make unique contributions to strategic management. Throughout the history of science scholars working independently have often arrived at virtually identical theories or discoveries (Merton, 1957). Instances of simultaneous but independent discovery include: the Periodic Table for clas- sifying elements by Dmitri Mendeleev in Russia and Lothar Meyer in Germany in 1869, the development

Published: Jan 1, 2006

Keywords: Competitive Advantage; Strategic Management; Market Segmentation; Strategic Management Journal; American Market Association

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