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A Twenty-First Century Guide to Aldersonian Marketing ThoughtIntroduction to Part IV: Alderson’s Market Behavior Theory with its Links to Other Theories

A Twenty-First Century Guide to Aldersonian Marketing Thought: Introduction to Part IV:... Chapter 24 INTRODUCTION TO PART IV: ALDERSON’S MARKET BEHAVIOR THEORY WITH ITS LINKS TO OTHER THEORIES Robert D. Tamilia Over the years, Alderson’s theoretical work has encouraged many authors to elucidate his work. A single article cannot ever hope to capture the essence of all of his contributions. When an author elaborates on some parts of his work, it not only helps us better understand his contributions, it also adds to his body of thought that enriches the marketing discipline. Selecting a representative set of previously published material on Alderson was no easy task. One criterion used was to select material that show how Aldersonian thought stood up relative to other management and economic contributions and theories. It was sheer delight to discover that not only is Aldersonian thought still acceptable and st respectable in this 21 c., his work can further contribute to theory development not only in marketing but in strategic management and economics as well. For example, his contributions are still consistent with Austrian economics and relevant to value chain analysis, industrial organization economics and the political economy framework applied in marketing. Portions of the Grether article is reproduced here for the simple reason that Alderson http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtIntroduction to Part IV: Alderson’s Market Behavior Theory with its Links to Other Theories

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Tamilia, Robert D.
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
329 –331
DOI
10.1007/0-387-28181-9_24
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 24 INTRODUCTION TO PART IV: ALDERSON’S MARKET BEHAVIOR THEORY WITH ITS LINKS TO OTHER THEORIES Robert D. Tamilia Over the years, Alderson’s theoretical work has encouraged many authors to elucidate his work. A single article cannot ever hope to capture the essence of all of his contributions. When an author elaborates on some parts of his work, it not only helps us better understand his contributions, it also adds to his body of thought that enriches the marketing discipline. Selecting a representative set of previously published material on Alderson was no easy task. One criterion used was to select material that show how Aldersonian thought stood up relative to other management and economic contributions and theories. It was sheer delight to discover that not only is Aldersonian thought still acceptable and st respectable in this 21 c., his work can further contribute to theory development not only in marketing but in strategic management and economics as well. For example, his contributions are still consistent with Austrian economics and relevant to value chain analysis, industrial organization economics and the political economy framework applied in marketing. Portions of the Grether article is reproduced here for the simple reason that Alderson

Published: Jan 1, 2006

Keywords: Austrian Economist; Market Process; Neoclassical Economic; Chain Analysis; Nobel Prize Winner

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