Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A Twenty-First Century Guide to Aldersonian Marketing ThoughtList of Publications by Wroe Alderson

A Twenty-First Century Guide to Aldersonian Marketing Thought: List of Publications by Wroe Alderson Chapter 37 From 1928 to 1968 Robert D. Tamilia University of Quebec at Montreal Ben Wooliscroft University of Otago with the assistance of Stanley J. Shapiro Simon Fraser University This bibliography presents Wroe Alderson’s published and unpublished ma- terial. Finding Alderson’s published material was no easy task for the simple reason that the archival materials on his publications at the Wharton School of the University of Pennsylvania, in other university libraries, and in private files were incomplete. Library as well as electronic searches were necessary. The electronic searches involved using his name in Goggle. The catalogues of many university libraries in the U.S. were electronically searched, including the Barker Library at Harvard, University of California at Berkeley, the University of Pennsylvania as well as the Wharton library site. The Library of Congress site was also searched. Various data banks were consulted with the most useful one being JSTOR. In fact, a number of new publications were discovered in early 2005 by using in JSTOR combinations of key words along with his name. The UMI dissertation services, a data bank that archives doctoral dissertations, was also consulted. A library search of the available Proceedings of the American Marketing Associa- tion http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtList of Publications by Wroe Alderson

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Tamilia, Robert D.; Wooliscroft, Ben
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
Download PDF
19 pages

Loading next page...
 
/lp/springer-journals/a-twenty-first-century-guide-to-aldersonian-marketing-thought-list-of-GO0XfvbAW8

References (42)

Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
541 –560
DOI
10.1007/0-387-28181-9_37
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 37 From 1928 to 1968 Robert D. Tamilia University of Quebec at Montreal Ben Wooliscroft University of Otago with the assistance of Stanley J. Shapiro Simon Fraser University This bibliography presents Wroe Alderson’s published and unpublished ma- terial. Finding Alderson’s published material was no easy task for the simple reason that the archival materials on his publications at the Wharton School of the University of Pennsylvania, in other university libraries, and in private files were incomplete. Library as well as electronic searches were necessary. The electronic searches involved using his name in Goggle. The catalogues of many university libraries in the U.S. were electronically searched, including the Barker Library at Harvard, University of California at Berkeley, the University of Pennsylvania as well as the Wharton library site. The Library of Congress site was also searched. Various data banks were consulted with the most useful one being JSTOR. In fact, a number of new publications were discovered in early 2005 by using in JSTOR combinations of key words along with his name. The UMI dissertation services, a data bank that archives doctoral dissertations, was also consulted. A library search of the available Proceedings of the American Marketing Associa- tion

Published: Jan 1, 2006

Keywords: Market Research; Government Printing; Market Behavior; Managerial Market; Market Theory

There are no references for this article.