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A Twenty-First Century Guide to Aldersonian Marketing ThoughtSurvival and Growth of Systems

A Twenty-First Century Guide to Aldersonian Marketing Thought: Survival and Growth of Systems Chapter 6 Wroe Alderson The discussion of systems so far has related to the internal structure of sys- tems and the significance of status as the connecting link between the individuals in a group and the organized behavior system to which they belong. The in- dividual or the animal species struggles for survival and the realization of its adult form and function. Our discussion of systems up to this point really treats the system as part of the organized environment in which the individual seeks survival and growth and the performance of his normal functions. This section starts with the recognition that the system also has an environment and that the balance between the system and its environment may change. Economics treats the competitive struggle between economic systems such as business firms; po- litical science deals in part with the struggle of political systems. It is important to recognize at the beginning that the notion of competition among systems is to some extent a figure of speech. A system as such does not have a set of desires and goals like the individual but is at bottom only a means of expressing and realizing the goals of the individuals http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtSurvival and Growth of Systems

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Alderson, Wroe
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
95 –106
DOI
10.1007/0-387-28181-9_6
Publisher site
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Abstract

Chapter 6 Wroe Alderson The discussion of systems so far has related to the internal structure of sys- tems and the significance of status as the connecting link between the individuals in a group and the organized behavior system to which they belong. The in- dividual or the animal species struggles for survival and the realization of its adult form and function. Our discussion of systems up to this point really treats the system as part of the organized environment in which the individual seeks survival and growth and the performance of his normal functions. This section starts with the recognition that the system also has an environment and that the balance between the system and its environment may change. Economics treats the competitive struggle between economic systems such as business firms; po- litical science deals in part with the struggle of political systems. It is important to recognize at the beginning that the notion of competition among systems is to some extent a figure of speech. A system as such does not have a set of desires and goals like the individual but is at bottom only a means of expressing and realizing the goals of the individuals

Published: Jan 1, 2006

Keywords: American Business; Status Expectation; Survival Theorem; Business Growth; Pure Competition

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