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A Twenty-First Century Guide to Aldersonian Marketing ThoughtThe American Economy and Christian Ethics

A Twenty-First Century Guide to Aldersonian Marketing Thought: The American Economy and Christian... Chapter 22 THE AMERICAN ECONOMY AND CHRISTIAN ETHICS Wroe Alderson There is no reconciliation between dog-eat-dog competition and turn-the- cheek acceptance of humiliation and inferior status. But I do not believe we came here to consider such extremes. The American economy is far from dog-eat-dog and there is much more to Christian ethics than the strategy of non-violent resistance. American enterprise operates through a peculiar combination of competition and cooperation. Economic theory has emphasized the competitive side of business, and one responsibility of the courts is to enforce the anti-trust laws in the effort to maintain competition. But the courts also recognize the sanctity of contracts and other aspects of business cooperation. Business operates under legal constraints and under rules of conduct which go beyond the law. One aspect of cooperation is the way in which business men cooperate with the courts and with each other to maintain the accepted rules of conduct. But principles of behavior which can be formulated as rules are not the end of ethics in business but only the beginning. Men cannot be ethical by rote but only through a creative approach to problems of action. The term Christian ethics could be interpreted in http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtThe American Economy and Christian Ethics

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Alderson, Wroe
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
313 –319
DOI
10.1007/0-387-28181-9_22
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 22 THE AMERICAN ECONOMY AND CHRISTIAN ETHICS Wroe Alderson There is no reconciliation between dog-eat-dog competition and turn-the- cheek acceptance of humiliation and inferior status. But I do not believe we came here to consider such extremes. The American economy is far from dog-eat-dog and there is much more to Christian ethics than the strategy of non-violent resistance. American enterprise operates through a peculiar combination of competition and cooperation. Economic theory has emphasized the competitive side of business, and one responsibility of the courts is to enforce the anti-trust laws in the effort to maintain competition. But the courts also recognize the sanctity of contracts and other aspects of business cooperation. Business operates under legal constraints and under rules of conduct which go beyond the law. One aspect of cooperation is the way in which business men cooperate with the courts and with each other to maintain the accepted rules of conduct. But principles of behavior which can be formulated as rules are not the end of ethics in business but only the beginning. Men cannot be ethical by rote but only through a creative approach to problems of action. The term Christian ethics could be interpreted in

Published: Jan 1, 2006

Keywords: Ethical Decision; Ethical Leader; Golden Rule; Business Leader; Ethical Life

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