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A Twenty-First Century Guide to Aldersonian Marketing ThoughtThe Wroe Alderson I Knew

A Twenty-First Century Guide to Aldersonian Marketing Thought: The Wroe Alderson I Knew Chapter 31 Michael Halbert mike-halbert@juno.com 1. Introduction Wroe was an exceptionally good conversationalist who could and would discuss almost any subject at almost any length with depth, knowledge, skill, and humor. Yet I do not remember hearing Wroe ever go on about his religious or ethical values or about his specific personal philosophy. What I remember about him on those topics is what I learned or inferred from his behavior and from the ethical and philosophical content in our discussions on other topics. For example, while he often talked about the Quakers and his experiences as an active member of the Meetings he attended, the tenor of his conversation was seldom specifically about theology or about his personal theological beliefs. Therefore, most of what I think I know about Wroe’s ethics and philosophy is deduced from our many and close interactions — the memories of which I still cherish. This chapter, then, contains mostly such memories and reminiscences of my relationship with Wroe. Now, memory is not the most reliable source for information, especially about one’s friends, and I am sure that my memory is less so than that of many others. I have heard it said that the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtThe Wroe Alderson I Knew

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Halbert, Michael
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
411 –428
DOI
10.1007/0-387-28181-9_31
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 31 Michael Halbert mike-halbert@juno.com 1. Introduction Wroe was an exceptionally good conversationalist who could and would discuss almost any subject at almost any length with depth, knowledge, skill, and humor. Yet I do not remember hearing Wroe ever go on about his religious or ethical values or about his specific personal philosophy. What I remember about him on those topics is what I learned or inferred from his behavior and from the ethical and philosophical content in our discussions on other topics. For example, while he often talked about the Quakers and his experiences as an active member of the Meetings he attended, the tenor of his conversation was seldom specifically about theology or about his personal theological beliefs. Therefore, most of what I think I know about Wroe’s ethics and philosophy is deduced from our many and close interactions — the memories of which I still cherish. This chapter, then, contains mostly such memories and reminiscences of my relationship with Wroe. Now, memory is not the most reliable source for information, especially about one’s friends, and I am sure that my memory is less so than that of many others. I have heard it said that the

Published: Jan 1, 2006

Keywords: Absorptive Capacity; Honorary Doctorate; Calendar Quarter; Market Science Institute; Business Philosophy

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