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- Publisher
- Springer US
- Copyright
- © Springer Science+Business Media, Inc. 2006
- ISBN
- 978-0-387-26175-1
- Pages
- 453 –471
- DOI
- 10.1007/0-387-28181-9_33
- Publisher site
- See Chapter on Publisher Site
Abstract
[Wroe Alderson influenced considerably the development of marketing theory and practice. This article explicates how Alderson’s differential advantage theory of competition grounds his theory of market processes. It then shows how resource-advantage (R-A) theory incorporates and extends Alderson’s key concepts and generalizations. Consequently, we argue, R-A theory is toward a general theory of marketing.]
Published: Jan 1, 2006
Keywords: Comparative Advantage; Market Process; Effective Competition; Perfect Competition; Competitive Intelligence