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A Twenty-First Century Guide to Aldersonian Marketing ThoughtWroe Alderson as Academic Entrepreneur: The Wharton Years

A Twenty-First Century Guide to Aldersonian Marketing Thought: Wroe Alderson as Academic... Chapter 32 WROE ALDERSON AS ACADEMIC ENTREPRENEUR: THE WHARTON YEARS Stanley J. Shapiro Simon Fraser University Wroe Alderson was associated with the Wharton School for just under six academic years. He started teaching there in the Fall of 1959 and remained at Wharton until his death in late May of 1965. I, in turn, was associated with Wroe for most of that period — first as a student in his Marketing Theory class, then while writing a dissertation testing Alderson’s survival and behavior systems concepts for a de facto supervisory committee on which he served and, finally, as a junior colleague responsible for administering a number of the projects Wroe was conducting under Wharton School sponsorship. However, the projects I administered on Alderson’s behalf were only a part of Wroe’s activities during what, in retrospect, appears to have been an incredibly productive six year period. These wide ranging activities, as best I and others concerned can now recall them, are discussed below. 1. The Wharton Research Initiatives Shortly after arriving at Wharton, Wroe Alderson became Chair of that School’s Management Science Center. Most of Wroe’s Wharton-related ac- tivities were conducted using the very modest resources of this Center. The http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtWroe Alderson as Academic Entrepreneur: The Wharton Years

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Shapiro, Stanley J.
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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References (9)

Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
429 –452
DOI
10.1007/0-387-28181-9_32
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 32 WROE ALDERSON AS ACADEMIC ENTREPRENEUR: THE WHARTON YEARS Stanley J. Shapiro Simon Fraser University Wroe Alderson was associated with the Wharton School for just under six academic years. He started teaching there in the Fall of 1959 and remained at Wharton until his death in late May of 1965. I, in turn, was associated with Wroe for most of that period — first as a student in his Marketing Theory class, then while writing a dissertation testing Alderson’s survival and behavior systems concepts for a de facto supervisory committee on which he served and, finally, as a junior colleague responsible for administering a number of the projects Wroe was conducting under Wharton School sponsorship. However, the projects I administered on Alderson’s behalf were only a part of Wroe’s activities during what, in retrospect, appears to have been an incredibly productive six year period. These wide ranging activities, as best I and others concerned can now recall them, are discussed below. 1. The Wharton Research Initiatives Shortly after arriving at Wharton, Wroe Alderson became Chair of that School’s Management Science Center. Most of Wroe’s Wharton-related ac- tivities were conducted using the very modest resources of this Center. The

Published: Jan 1, 2006

Keywords: Behavior System; Ductile Iron; American Market Association; Promotional Price; Advertising Research

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