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Alternative Tourism in TurkeyFestivals as a Short-Duration Tourism Attraction in Turkey

Alternative Tourism in Turkey: Festivals as a Short-Duration Tourism Attraction in Turkey [Festivals are attractions that offer unique experiences to the attendees and provide many benefits for the host destination. In certain situations, festivals may be considered as the core attractions of a destination; however, most of the time, they are referred as short-duration attractions owing to the extent and length of a particular event. Efforts on components such as the program and activities enhance the overall quality of the event and help create an outstanding festival. Festivals can also play an important role in destination marketing. Marketing of festivals to create a favorable image in terms of destination branding is quite a new phenomenon. To highlight a specific place, public or private tourism organizations in most destinations may organize festivals with themes of culture, arts, film, music, cuisine, and so forth.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Alternative Tourism in TurkeyFestivals as a Short-Duration Tourism Attraction in Turkey

Part of the GeoJournal Library Book Series (volume 121)
Editors: Egresi, Istvan
Özdemir, Gökçe
Alternative Tourism in Turkey — Dec 9, 2016
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References (43)

Publisher
Springer International Publishing
Copyright
© Springer International Publishing AG 2016
ISBN
978-3-319-47535-6
Pages
141 –150
DOI
10.1007/978-3-319-47537-0_9
Publisher site
See Chapter on Publisher Site

Abstract

[Festivals are attractions that offer unique experiences to the attendees and provide many benefits for the host destination. In certain situations, festivals may be considered as the core attractions of a destination; however, most of the time, they are referred as short-duration attractions owing to the extent and length of a particular event. Efforts on components such as the program and activities enhance the overall quality of the event and help create an outstanding festival. Festivals can also play an important role in destination marketing. Marketing of festivals to create a favorable image in terms of destination branding is quite a new phenomenon. To highlight a specific place, public or private tourism organizations in most destinations may organize festivals with themes of culture, arts, film, music, cuisine, and so forth.]

Published: Dec 9, 2016

Keywords: Tourist Destination; Cultural Asset; Urban Tourist; Tourism Demand; Music Festival

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