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American NightmareThe Apprentice, Twitter, and the Summer of Trump

American Nightmare: The Apprentice, Twitter, and the Summer of Trump [Since Trump’s national celebrity derived in part from his role in the reality-TV series The Apprentice, we need to interrogate this popular TV phenomenon to help explain the Trump phenomenon. The opening theme music “For the Love of Money”, a 1973 R&B song by The O’Jays, established the capitalist ethos of the competition for the winning contestant to get a job with the Trump organization, and obviously money is the key to Trump’s business and celebrity success, although there is much controversy over how rich Trump is, and, so far, he has not released his tax returns to quell rumors that he isn’t as rich as he claims, that he does not contribute as much to charity as he has stated, and that many years he pays little or no taxes.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

American NightmareThe Apprentice, Twitter, and the Summer of Trump

Part of the Transgressions: Cultural Studies and Education Book Series (volume 117)
Kellner, Douglas
American Nightmare — Jan 1, 2016
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Publisher
SensePublishers
Copyright
© SensePublishers-Rotterdam, The Netherlands 2016
Pages
7 –12
DOI
10.1007/978-94-6300-788-7_3
Publisher site
See Chapter on Publisher Site

Abstract

[Since Trump’s national celebrity derived in part from his role in the reality-TV series The Apprentice, we need to interrogate this popular TV phenomenon to help explain the Trump phenomenon. The opening theme music “For the Love of Money”, a 1973 R&B song by The O’Jays, established the capitalist ethos of the competition for the winning contestant to get a job with the Trump organization, and obviously money is the key to Trump’s business and celebrity success, although there is much controversy over how rich Trump is, and, so far, he has not released his tax returns to quell rumors that he isn’t as rich as he claims, that he does not contribute as much to charity as he has stated, and that many years he pays little or no taxes.]

Published: Jan 1, 2016

Keywords: Social Networking Service; Social Networking Platform; Daily Campaign; Cable News; Donald Trump

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