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Cartographies of Race and Social DifferenceThe Unbearable Lightness of Being Yellow: Whiteness and Its Legacy on Japan’s Self-Image and Attitudes Toward the West

Cartographies of Race and Social Difference: The Unbearable Lightness of Being Yellow: Whiteness... [Although the Japanese generally view themselves as a racially and ethnically homogenous people and are undoubtedly proud of their history and culture, it is also plainly visible to anyone visiting Japan that the Japanese people have a fascination for white people. On billboards and in advertisements for cosmetic products and for English language schools, it is visually clear in the urban landscape that the Japanese have an adulation for whiteness. Why such accomplished people place so much emphasis on whiteness? What is it that stirs their fascination with Caucasians? Are the Japanese people victims of some sort of inferiority complex? If so, where could have this complex originated from?] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Cartographies of Race and Social DifferenceThe Unbearable Lightness of Being Yellow: Whiteness and Its Legacy on Japan’s Self-Image and Attitudes Toward the West

Part of the Critical Studies of Education Book Series (volume 9)
Editors: Sefa Dei, George J.; Hilowle, Shukri
Deschamps, Claude
Cartographies of Race and Social Difference — Dec 5, 2018
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11 pages

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References (12)

Publisher
Springer International Publishing
Copyright
© Springer Nature Switzerland AG 2018
ISBN
978-3-319-97075-2
Pages
61 –72
DOI
10.1007/978-3-319-97076-9_5
Publisher site
See Chapter on Publisher Site

Abstract

[Although the Japanese generally view themselves as a racially and ethnically homogenous people and are undoubtedly proud of their history and culture, it is also plainly visible to anyone visiting Japan that the Japanese people have a fascination for white people. On billboards and in advertisements for cosmetic products and for English language schools, it is visually clear in the urban landscape that the Japanese have an adulation for whiteness. Why such accomplished people place so much emphasis on whiteness? What is it that stirs their fascination with Caucasians? Are the Japanese people victims of some sort of inferiority complex? If so, where could have this complex originated from?]

Published: Dec 5, 2018

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