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City Imaging: Regeneration, Renewal and DecayGlasgow the Brand: Whose Story Is It Anyway?

City Imaging: Regeneration, Renewal and Decay: Glasgow the Brand: Whose Story Is It Anyway? [Glasgow is often configured as a success story in urban regeneration. Yet have there been costs and consequences of rebranding the city? Mhairi Lennon investigates what happens to city imaging – as a policy and strategy – when branding has been disconnected from the residents of an urban environment. The example of Glasgow probes the ownership of a city’s image and what happens when the link between people and landscape is lost.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

City Imaging: Regeneration, Renewal and DecayGlasgow the Brand: Whose Story Is It Anyway?

Part of the GeoJournal Library Book Series (volume 108)
Editors: Brabazon, Tara

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References (8)

Publisher
Springer Netherlands
Copyright
© Springer Science+Business Media Dordrecht 2014
ISBN
978-94-007-7234-2
Pages
13 –27
DOI
10.1007/978-94-007-7235-9_2
Publisher site
See Chapter on Publisher Site

Abstract

[Glasgow is often configured as a success story in urban regeneration. Yet have there been costs and consequences of rebranding the city? Mhairi Lennon investigates what happens to city imaging – as a policy and strategy – when branding has been disconnected from the residents of an urban environment. The example of Glasgow probes the ownership of a city’s image and what happens when the link between people and landscape is lost.]

Published: Aug 3, 2013

Keywords: City Centre; Social Exclusion; Local Resident; Child Poverty; Public Money

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