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Inside the Multi-Generational Family BusinessBattle of the Super-Women

Inside the Multi-Generational Family Business: Battle of the Super-Women [From suffrage to bra-burnings to military service, no one would dispute the magnitude of change women’s roles have gone through in the last decades. It’s hard to believe that the controversial Virginia Slims slogan, “You’ve Come a Long Way, Baby,” debuted in 1968, over four decades ago. For family businesses, those changes have meant increasing involvement for women—as company founders, managers, employees, and supporters—often with dominant roles in both business and family. Though the term is overused, we can think of these females as “super-women,” as they were the first to rise beyond stereotypical roles to take on major challenges in multiple settings, excelling in each. The presence of super-women has been a great thing for businesses in general, as they’ve benefited from female family members’ talents. At the same time, the rapid evolution of women’s roles has led to increased tension in family businesses—especially among the women, as each generation holds different expectations of themselves and other women in the family regarding motherhood, management, and other areas. This chapter will help all generations of super-women and those around them manage the issues created by their perspectives, expectations, and frustrations.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Inside the Multi-Generational Family BusinessBattle of the Super-Women

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Publisher
Palgrave Macmillan US
Copyright
© Palgrave Macmillan, a division of Nature America Inc. 2011
ISBN
978-0-230-11184-4
Pages
59 –73
DOI
10.1007/978-1-137-51101-0_4
Publisher site
See Chapter on Publisher Site

Abstract

[From suffrage to bra-burnings to military service, no one would dispute the magnitude of change women’s roles have gone through in the last decades. It’s hard to believe that the controversial Virginia Slims slogan, “You’ve Come a Long Way, Baby,” debuted in 1968, over four decades ago. For family businesses, those changes have meant increasing involvement for women—as company founders, managers, employees, and supporters—often with dominant roles in both business and family. Though the term is overused, we can think of these females as “super-women,” as they were the first to rise beyond stereotypical roles to take on major challenges in multiple settings, excelling in each. The presence of super-women has been a great thing for businesses in general, as they’ve benefited from female family members’ talents. At the same time, the rapid evolution of women’s roles has led to increased tension in family businesses—especially among the women, as each generation holds different expectations of themselves and other women in the family regarding motherhood, management, and other areas. This chapter will help all generations of super-women and those around them manage the issues created by their perspectives, expectations, and frustrations.]

Published: May 17, 2017

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