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Japanese Consumer DynamicsMobile Consumers and Consumption in Japan

Japanese Consumer Dynamics: Mobile Consumers and Consumption in Japan [The market for mobile phones in Japan is the most advanced in the world, and handsets that can access the Internet have existed in Japan for more than a decade. The main disruptive invention that triggered this development was the emergence of the Internet and the ensuing digital revolution. In Japan, however, the diffusion of the Internet followed a specific pattern, different from its Western counterparts: Internet access from mobile devices such as cell phones became more common than accessing the Internet from conventional personal computers (PCs). Although Japan did not become the fastest adopter of the latest technologies until around the mid-1990s, it is now leading innovations in the mobile market. Japanese mobile phones, however, are more than a mere portable device that exchanges data.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Japanese Consumer DynamicsMobile Consumers and Consumption in Japan

Editors: Haghirian, Parissa
Japanese Consumer Dynamics — Nov 3, 2015

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References (24)

Publisher
Palgrave Macmillan UK
Copyright
© Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
ISBN
978-1-349-31800-1
Pages
207 –237
DOI
10.1057/9780230302228_11
Publisher site
See Chapter on Publisher Site

Abstract

[The market for mobile phones in Japan is the most advanced in the world, and handsets that can access the Internet have existed in Japan for more than a decade. The main disruptive invention that triggered this development was the emergence of the Internet and the ensuing digital revolution. In Japan, however, the diffusion of the Internet followed a specific pattern, different from its Western counterparts: Internet access from mobile devices such as cell phones became more common than accessing the Internet from conventional personal computers (PCs). Although Japan did not become the fastest adopter of the latest technologies until around the mid-1990s, it is now leading innovations in the mobile market. Japanese mobile phones, however, are more than a mere portable device that exchanges data.]

Published: Nov 3, 2015

Keywords: Mobile Phone; Cell Phone; Social Network Site; Digital Content; Mobile Banking

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