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Japanese Consumer DynamicsThe Single Market

Japanese Consumer Dynamics: The Single Market [This chapter will provide an overview of the single Japanese consumer group and highlight particular consumer behaviour characteristics and current trends related to this sector. While the single consumer group has become an increasingly important consumer segment worldwide, population demographic projections indicate that this group will be especially important to Japan’s economic future as its population continues to age and the birth rate steadily drops. As this chapter will demonstrate, companies need to better take into account single Japanese consumers of all ages and plan for this consumer segment to grow rapidly in forthcoming years. Particularly as the Japanese economy prepares itself for impending economic recovery and a return to greater prosperity, the key to tapping into business success may lie in the recruitment and retention of the single market.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Japanese Consumer DynamicsThe Single Market

Editors: Haghirian, Parissa
Japanese Consumer Dynamics — Nov 3, 2015

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References (3)

Publisher
Palgrave Macmillan UK
Copyright
© Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
ISBN
978-1-349-31800-1
Pages
91 –107
DOI
10.1057/9780230302228_5
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter will provide an overview of the single Japanese consumer group and highlight particular consumer behaviour characteristics and current trends related to this sector. While the single consumer group has become an increasingly important consumer segment worldwide, population demographic projections indicate that this group will be especially important to Japan’s economic future as its population continues to age and the birth rate steadily drops. As this chapter will demonstrate, companies need to better take into account single Japanese consumers of all ages and plan for this consumer segment to grow rapidly in forthcoming years. Particularly as the Japanese economy prepares itself for impending economic recovery and a return to greater prosperity, the key to tapping into business success may lie in the recruitment and retention of the single market.]

Published: Nov 3, 2015

Keywords: Consumer Behaviour; Real Estate Market; Single Woman; Online Shopping; Senior Citizen

There are no references for this article.