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Keeping the Family Business HealthyAssessing the Firm’s Financial and Market Situation

Keeping the Family Business Healthy: Assessing the Firm’s Financial and Market Situation [As we have just seen, the foundation for future leadership of the business begins in the home. But the foundation for its growth lies in a financial and market analysis of the business. A complete analysis will reveal much more than the state of sales and profit. It will show whether a company is gaining or losing market share, using cash efficiently or inefficiently, and increasing or decreasing its productivity. It will even uncover whether the family is reinvesting sufficiently in the business to help ensure a vital future or whether it is primarily financing personal needs at the expense of the company.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Keeping the Family Business HealthyAssessing the Firm’s Financial and Market Situation

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Publisher
Palgrave Macmillan US
Copyright
© Palgrave Macmillan, a division of Nature America Inc. 2011
ISBN
978-1-349-58470-3
Pages
81 –104
DOI
10.1057/9780230116122_4
Publisher site
See Chapter on Publisher Site

Abstract

[As we have just seen, the foundation for future leadership of the business begins in the home. But the foundation for its growth lies in a financial and market analysis of the business. A complete analysis will reveal much more than the state of sales and profit. It will show whether a company is gaining or losing market share, using cash efficiently or inefficiently, and increasing or decreasing its productivity. It will even uncover whether the family is reinvesting sufficiently in the business to help ensure a vital future or whether it is primarily financing personal needs at the expense of the company.]

Published: Jan 21, 2016

Keywords: Market Share; Cash Flow; Family Business; Business Owner; Market Situation

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