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Living with London’s OlympicsConclusion: Extinguishing the Olympic Torch

Living with London’s Olympics: Conclusion: Extinguishing the Olympic Torch [In this book, I have sought to illustrate the power relations that were at play within the “Olympic schema.” In particular, I have highlighted how the ideological superstructure of Olympic sport has been used in the attempt to mobilize the “common consent” of the masses (Gramsci 1971; Rowe 2004).1 A cursory examination of the numerous Olympic-related literature reveals the relevance of the Games to many aspects of contemporary society including, amongst many others, politics (Espy 1979; Kanin 1981; Burbank, Andranovich, and Heying, 2001), sponsorship (Brown 2000; 2002), tourism (Brown 2007), religion (Rothenbuhler 1989; Guttman 1992), social movements (Armstrong, Hobbs, and Lindsay 2011), capitalist economics (Lenskyj 2000), and terrorism (Charters 1983; Reeve 2001; Toohey and Taylor 2008; Richards, Fussey, and Silke 2010). Indeed, it is conceivable that one would be able to build a life-sized papier-mâché replica of London’s Olympic Stadium using just a small selection of such publications. However, none of them deals adequately with life in the shadow of the Olympic Torch. It is hoped that this text has contributed to fill this lacuna.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Living with London’s OlympicsConclusion: Extinguishing the Olympic Torch

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Publisher
Palgrave Macmillan US
Copyright
© Palgrave Macmillan, a division of Nature America Inc. 2014
ISBN
978-1-349-49855-0
Pages
149 –163
DOI
10.1057/9781137453211_11
Publisher site
See Chapter on Publisher Site

Abstract

[In this book, I have sought to illustrate the power relations that were at play within the “Olympic schema.” In particular, I have highlighted how the ideological superstructure of Olympic sport has been used in the attempt to mobilize the “common consent” of the masses (Gramsci 1971; Rowe 2004).1 A cursory examination of the numerous Olympic-related literature reveals the relevance of the Games to many aspects of contemporary society including, amongst many others, politics (Espy 1979; Kanin 1981; Burbank, Andranovich, and Heying, 2001), sponsorship (Brown 2000; 2002), tourism (Brown 2007), religion (Rothenbuhler 1989; Guttman 1992), social movements (Armstrong, Hobbs, and Lindsay 2011), capitalist economics (Lenskyj 2000), and terrorism (Charters 1983; Reeve 2001; Toohey and Taylor 2008; Richards, Fussey, and Silke 2010). Indeed, it is conceivable that one would be able to build a life-sized papier-mâché replica of London’s Olympic Stadium using just a small selection of such publications. However, none of them deals adequately with life in the shadow of the Olympic Torch. It is hoped that this text has contributed to fill this lacuna.]

Published: Oct 28, 2015

Keywords: Olympic Game; Olympic Sport; Halal Meat; Common Consent; Holistic Identity

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