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[Let us begin the analysis of the transition from Olympic bid to delivery by considering the direct implications of the decision to select London as the host of the 2012 Olympics. By the mid-noughties, what was once a far-fetched pipe dream had become very much a reality. The former perception of the bid explained some people’s lack of interest throughout the bidding phase. Preeti, a 32-year-old Indian-born lifelong Newham resident, typically stated, “I didn’t see the point in going to the meetings [community consultations] I didn’t think we’d get ’em [Olympic Games] and I had better things to do than waste my life in a draughty hall listening to people talk about something that probably wouldn’t happen” (Fieldwork notes, January 2008).]
Published: Oct 28, 2015
Keywords: Olympic Game; Gang Member; International Olympic Committee; Place Branding; Utopian Vision
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