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Marconi's Wireless and the Rhetoric of a New TechnologyPopular Press Representations of Marconi’s Wireless

Marconi's Wireless and the Rhetoric of a New Technology: Popular Press Representations of... [This chapter demonstrates how favorable popular press articles re-presented Marconi’s wireless to audiences in American periodicals. Many journalists reconstructed the wireless rhetorically by emphasizing the technology’s industrial value and profitable potential. The rhetoric the authors employed closely follows the topoi Marconi used in his presentations to technical and scientific audiences. The articles promote the wireless’s efficiency, profitability, and usefulness by using progress markers. The popular press also portrayed the wireless as a technology marking human evolution. The re-presentations suggest how positive accounts of the wireless fit the cultural values and attitudes concerning technology in the early twentieth century. Progressive ideology of the early twentieth century is entwined with these favorable representations. These positive popular press accounts heralded Marconi’s wireless as a monumental invention from the turn of the last century.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Marconi's Wireless and the Rhetoric of a New TechnologyPopular Press Representations of Marconi’s Wireless

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References (6)

Publisher
Springer Netherlands
Copyright
© The Author(s) 2012
ISBN
978-94-007-3976-5
Pages
87 –107
DOI
10.1007/978-94-007-3977-2_4
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter demonstrates how favorable popular press articles re-presented Marconi’s wireless to audiences in American periodicals. Many journalists reconstructed the wireless rhetorically by emphasizing the technology’s industrial value and profitable potential. The rhetoric the authors employed closely follows the topoi Marconi used in his presentations to technical and scientific audiences. The articles promote the wireless’s efficiency, profitability, and usefulness by using progress markers. The popular press also portrayed the wireless as a technology marking human evolution. The re-presentations suggest how positive accounts of the wireless fit the cultural values and attitudes concerning technology in the early twentieth century. Progressive ideology of the early twentieth century is entwined with these favorable representations. These positive popular press accounts heralded Marconi’s wireless as a monumental invention from the turn of the last century.]

Published: Feb 10, 2012

Keywords: Celebrity; Commerce; Early twentieth century history; Ethos; Ideology; Marconi; Popular press; Progress; Rhetoric; Wireless

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