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Market Versus SocietySport, the Market and Society: Contrasting the Rhetoric and Reality of Sport as a Growth Catalyst

Market Versus Society: Sport, the Market and Society: Contrasting the Rhetoric and Reality of... [Hosting sports mega events promises intensive urban regeneration, transformation of space, and the importation of catalytic market growth. Consequently, sport has long been used to underpin and enhance diverse and significant social and economic development strategies. After a mega event host is selected, the conceptual framework of sport-driven growth, or legacy, inevitably evolves and transforms from conceptualisation, to delivery, to event and ending with the post-event legacy milieu, with each concomitant transition eroding the original idealisation. In recent times the much-heralded notion of sport event legacies has become increasingly questionable, particularly in relation to perceptions of return on investment and wider socio-economic benefits. Drawing upon extensive ethnographic research, this chapter addresses the complexities of sport driven socio-economic growth.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Market Versus SocietySport, the Market and Society: Contrasting the Rhetoric and Reality of Sport as a Growth Catalyst

Editors: Spyridakis, Manos
Market Versus Society — Mar 8, 2018

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References (19)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2018
ISBN
978-3-319-74188-8
Pages
189 –207
DOI
10.1007/978-3-319-74189-5_11
Publisher site
See Chapter on Publisher Site

Abstract

[Hosting sports mega events promises intensive urban regeneration, transformation of space, and the importation of catalytic market growth. Consequently, sport has long been used to underpin and enhance diverse and significant social and economic development strategies. After a mega event host is selected, the conceptual framework of sport-driven growth, or legacy, inevitably evolves and transforms from conceptualisation, to delivery, to event and ending with the post-event legacy milieu, with each concomitant transition eroding the original idealisation. In recent times the much-heralded notion of sport event legacies has become increasingly questionable, particularly in relation to perceptions of return on investment and wider socio-economic benefits. Drawing upon extensive ethnographic research, this chapter addresses the complexities of sport driven socio-economic growth.]

Published: Mar 8, 2018

There are no references for this article.