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CHAPTER 6 Platform-in-Platform: Location-Based Services (LBS) 6.1 HISTORICAL PERSPECTIVE The main origin of Location-Based Services (LBS) was the E911 (Enhanced 911) mandate, which the U.S. government passed in 1996. The mandate was for mobile-network operators to locate emergency callers with prescribed accuracy, so that the operators could deliver a caller’s location to Public Safety Answering Points. Cellular technology couldn’t fulfill these accuracy demands back then, so operators started enormous efforts to introduce advanced positioning methods. To gain returns on the E911 investments, operators launched a series of commercial LBSs. In most cases, these consisted of finder services that, on request, delivered to users a list of nearby points of interest, such as restaurants or gas stations. However, most users weren’t interested in this kind of LBS, so many operators quickly phased out their LBS offerings and stopped related development efforts. It was 2005 before the LBS wind started blowing again—this time in the right direction. Several significant developments and favorable conditions came together at that time to resurrect LBSs. The emergence of GPS-capable mobile devices, the advent of the Web 2.0 paradigm, and the introduction of 3G broadband wireless services were among the enabling developments. In the meantime, small
Published: Jan 1, 2012
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