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/lp/springer-journals/paths-to-leadership-in-the-senior-living-industry-creating-a-new-Ay0V72kG2w
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- Publisher
- Springer International Publishing
- Copyright
- © Springer Nature Switzerland AG 2021
- ISBN
- 978-3-030-53965-8
- Pages
- 69 –74
- DOI
- 10.1007/978-3-030-53966-5_8
- Publisher site
- See Chapter on Publisher Site
Abstract
[This chapter explains how a real estate developer of medical properties saw an opportunity in seniors housing when she sought a suitable home for her mother-in-law, who suffered from dementia in the 1990s. Will observed that conventional nursing homes had corridors filled with such patients in wheelchairs “waiting to die.” A void existed in the care spectrum, and Will set out to create the right product to fill it. Her dream was to create a new kind of place, not only where Will would want to see her mother-in-law and others reside, but where eventually she would be glad to live. Will observes that real estate development is driven by projects and transactions, while senior living is focused on people. People are your chief competitive advantage. Inanimate buildings—no matter how humanely or beautifully designed—need to be brought to life by your people in order to best serve your customers.]
Published: Jun 8, 2021