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Pervasive DisplaysAudience Behavior

Pervasive Displays: Audience Behavior CHAPTER 4 4.1 OVERVIEW As displays proliferate in public settings there is an increasing need to understand how viewers (au- diences) behave in relation to these displays. Such an understanding helps content producers decide what sort of content engages audiences, interaction designers create appropriate user interfaces and architects and installers understand where to physically situate displays. For example, content on screens may serve to alter the trajectory of a user past the display—and interactive capabilities can lead to people being drawn in by the content, hence stopping, looking for an extended period of time and ultimately starting to interact. This may lead not only to congestion and people colliding but also in more severe cases to people becoming so immersed in the interaction that they forget about their surroundings with potential safety implications. For all these reasons, it is important to understand audience behavior and how it can be controlled and exploited by the content shown on displays. 4.2 AUDIENCE BEHAVIOR MODELS Public display researches have long tried to understand what makes users engage with displays and have developed a series of models that try to explain audience behavior. These models typically try and capture two distinct aspects of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Pervasive DisplaysAudience Behavior

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Publisher
Springer International Publishing
Copyright
© Springer Nature Switzerland AG 2014
ISBN
978-3-031-01356-0
Pages
33 –44
DOI
10.1007/978-3-031-02484-9_4
Publisher site
See Chapter on Publisher Site

Abstract

CHAPTER 4 4.1 OVERVIEW As displays proliferate in public settings there is an increasing need to understand how viewers (au- diences) behave in relation to these displays. Such an understanding helps content producers decide what sort of content engages audiences, interaction designers create appropriate user interfaces and architects and installers understand where to physically situate displays. For example, content on screens may serve to alter the trajectory of a user past the display—and interactive capabilities can lead to people being drawn in by the content, hence stopping, looking for an extended period of time and ultimately starting to interact. This may lead not only to congestion and people colliding but also in more severe cases to people becoming so immersed in the interaction that they forget about their surroundings with potential safety implications. For all these reasons, it is important to understand audience behavior and how it can be controlled and exploited by the content shown on displays. 4.2 AUDIENCE BEHAVIOR MODELS Public display researches have long tried to understand what makes users engage with displays and have developed a series of models that try to explain audience behavior. These models typically try and capture two distinct aspects of

Published: Jan 1, 2014

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