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[In this chapter, we examine how public health policymakers and practitioners imagined the public in post-war Britain. We focus on three ways of thinking about the public: as a whole or a mass; as groups; and as individuals. At the same time, these ways of imagining the public often overlapped and sometimes conflicted with one another. Moreover, public health practitioners’ conceptions of the public interacted with pre-existing assumptions and values. This resulted in a fractured, but dynamic, sense of the public. Public health actors’ conception of the public, we argue, was multifaceted, sometimes contradictory, and open to change over time. Part of what made public health ‘public’ was a continued interest in the collective as well as the individual or group.]
Published: May 17, 2019
Keywords: Class; Gender; Ethnicity; Risk; Behaviour
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