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Serious Games AnalyticsUsing the Startle Eye-Blink to Measure Affect in Players

Serious Games Analytics: Using the Startle Eye-Blink to Measure Affect in Players [The startle eye-blink is part of a non-voluntary response that typically occurs when an individual encounters a sudden and unexpected stimulus, such as a loud noise or increase in light. Modulations of the startle reflex can be used to infer affective processing in players. The response can be elicited using simple auditory, visual, electric, or mechanical stimuli. The magnitude of the startle eye-blink is used to infer the unconscious positive (pleasant) or negative (unpleasant) emotional state of the player. It is frequently used in psychology where variations in the magnitude, latency, and duration of the startle response are used to understand attention, workload, affective processing, and psychopathologies such as schizophrenia. By comparison, there has been limited use of this objective measure for studying games. As such, there are opportunities to adapt this measure to studies of player affect in the context of game design. We provide a review of the concepts of “affect” and “affective computing” as they relate to game design and also explain in detail the use of the startle eye-blink for objectively measuring player affect. Finally, the use of the approach is illustrated in a case study for evaluating a serious game design.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Serious Games AnalyticsUsing the Startle Eye-Blink to Measure Affect in Players

Part of the Advances in Game-Based Learning Book Series
Editors: Loh, Christian Sebastian; Sheng, Yanyan; Ifenthaler, Dirk
Serious Games Analytics — Mar 13, 2015

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References (101)

Publisher
Springer International Publishing
Copyright
© Springer International Publishing Switzerland 2015
ISBN
978-3-319-05833-7
Pages
401 –434
DOI
10.1007/978-3-319-05834-4_18
Publisher site
See Chapter on Publisher Site

Abstract

[The startle eye-blink is part of a non-voluntary response that typically occurs when an individual encounters a sudden and unexpected stimulus, such as a loud noise or increase in light. Modulations of the startle reflex can be used to infer affective processing in players. The response can be elicited using simple auditory, visual, electric, or mechanical stimuli. The magnitude of the startle eye-blink is used to infer the unconscious positive (pleasant) or negative (unpleasant) emotional state of the player. It is frequently used in psychology where variations in the magnitude, latency, and duration of the startle response are used to understand attention, workload, affective processing, and psychopathologies such as schizophrenia. By comparison, there has been limited use of this objective measure for studying games. As such, there are opportunities to adapt this measure to studies of player affect in the context of game design. We provide a review of the concepts of “affect” and “affective computing” as they relate to game design and also explain in detail the use of the startle eye-blink for objectively measuring player affect. Finally, the use of the approach is illustrated in a case study for evaluating a serious game design.]

Published: Mar 13, 2015

Keywords: Affective processing; Emotion; Startle reflex; Startle eye-blink

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